D elphi study about the future of B2B marketplaces in Germany
D elphi study about the future of B2B marketplaces in Germany
Abstract:
Electronic business-to-business
(B2B) marketplaces have been one of the most discussed topics in recent times.
In the beginning they were seen euphorically, but today many observers are
skeptical. In order to dissolve this uncertainty we conducted a Delphi survey
after the E-Commerce Hype. The results are used to establish a reliable
forecast about the development of electronic B2B marketplaces in Germany by
comparing them with theoretical expectations. As theoretically assumed, it is
predicted that this phenomenon will play a major role within intercompany
coordination in selected areas. It is anticipated that streamlining information
processes will be so beneficial for companies that they will not be able to
afford not having this new institution.
Keywords: Electronic
marketplaces; B2B; Intercompany coordination; Forecast; German Delphi study
Author(s): Hartmut H. Holzmu¨ller, Jan Schlu¨chter
Source: Electronic Commerce Research and Applications 1 (2002) 2–۱۹
Subject مدیریت بازاریابی :
Category: مقاله مجله
Release Date: ۲۰۰۲
